Sunday, April 5, 2009

What you call a food can make the difference!

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An interesting new study by the Cornell Food and Brand Lab suggests that food names can help preschoolers and older children eat more healthy foods. The study, involving almost 200 four-year olds, found that the kids ate nearly twice as many “X-ray Vision Carrots" compared to days when the carrots were labeled “carrots”. Interestingly, the children continued to eat about 50% more carrots even on the days when they were no longer labeled. The researchers found the same findings could be applied to adults. More elegant menu item names increased sales. They also believe the findings will apply to older kids. Some other fun suggestions in the article include 'power peas' or 'dinosaur broccoli trees'. I have been encouraging healthy foods by describing how they make someone strong, but now I can't to try out some fun names... hmmm, maybe we will have some “rocket blast spinach” tonight?!

Cornell Food & Brand Lab (2009, March 4). Eat Your Vegetables: Preschoolers Love Vegetables With Catchy Names Like 'X-Ray Vision Carrots' And 'Tomato Bursts'. ScienceDaily. Retrieved April 5, 2009, from http://www.sciencedaily.com­ /releases/2009/03/090302120019.htm

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